Why Pleasure Is Power: Reclaiming Your Joy

In a world that glorifies hustle, stress, and being “on” 24/7, pleasure is often treated like dessert—nice to have, but not essential. At Deux Desires, we’re here to flip the table (and maybe your bedsheets) on that outdated thinking.

Pleasure isn’t frivolous. It’s powerful. It fuels confidence, connection, and creativity. And, spoiler alert: it’s not just about sex—it’s about reclaiming joy in every part of your life.

 

The Science of Pleasure: Why Your Brain Loves It

Pleasure lights up the brain like a jackpot win. When we engage in pleasurable activities—whether it’s a sensual massage, savoring chocolate, or enjoying some “me time”—the brain releases dopamine, a neurotransmitter associated with reward and motivation (Berridge & Kringelbach, 2015). It also triggers oxytocin, the “love hormone,” which promotes trust, bonding, and intimacy (Carter, 2014).

Translation: pleasure isn’t just a mood booster—it’s a neurological power-up.

 

Breaking the Shame Cycle

Historically, pleasure—especially sexual pleasure—has been policed, pathologized, or outright ignored, particularly for women and marginalized communities. This isn’t just an annoying social quirk; it has tangible consequences. Shame around pleasure can reduce self-esteem, impact mental health, and even harm physical well-being (Brotto & Smith, 2014).

At Deux Desires, our stance is simple:
💖 Pleasure is your birthright.
💖 Shame is canceled.
💖 Your desires are valid. Always.

 

Why Pleasure Is Empowering

1. It builds confidence — Experiencing pleasure on your own terms reinforces the idea that your body belongs to you.
2. It connects you to your body — Tuning into your senses helps you listen to your body’s cues.
3. It strengthens relationships — Sharing pleasure fosters trust, intimacy, and communication.
4. It fuels creativity and focus — Pleasure reduces stress and frees up mental space.

 

The Deux Desires Approach to Pleasure

Our toys aren’t just “gadgets.” They’re confidence tools. From the Queen of Hearts to the Lucky Seven, each design is built to help you explore, experiment, and find what makes you light up.

Whether it’s The King (commanding), 3 of a Kind (triple the fun), or High Roller (thrill-seeker), we’re not just selling toys—we’re inviting you to reclaim your joy.

 

A Little Pleasure Homework

- Take 10 minutes today to do something purely for your pleasure.
- Say out loud: “My pleasure matters.”
- Explore The Playbook for tips, tricks, and ideas that keep your joy on top of the deck.

 

 

 

References

Berridge, K. C., & Kringelbach, M. L. (2015). Pleasure systems in the brain. Neuron, 86(3), 646–664. https://doi.org/10.1016/j.neuron.2015.02.018

Carter, C. S. (2014). Oxytocin pathways and the evolution of human behavior. Annual Review of Psychology, 65, 17–39. https://doi.org/10.1146/annurev-psych-010213-115110

Brotto, L. A., & Smith, K. B. (2014). Sexual desire and pleasure. In T. F. Cash & L. Smolak (Eds.), Body image: A handbook of science, practice, and prevention (2nd ed., pp. 269–276). The Guilford Press.